The owner of the Gerry Weber clothing storage brand reported positive results on experience with LED backlight. Each collection has been specifically designed and assembled thanks to LED lighting focused on the buyer.
The studies were conducted in accordance with the theory of limbic emotional assessment, which states that the quality of light plays an important role in retail. The Merchant Zamtobel said that thanks to new light emitting diodes, the number of sales for a single collection managed to increase by 10% in the last month.
The LED-lamp arrangement was built very cleverly and thoughtfully. The types of clothes on the shelves are substantially identical, only one of them was illuminated diodes. Typical buyers pay much more attention on the shelf, where it was installed lights. The limbic emotional evaluation theory has been specially designed by the Munich specialists. Research has shown that in practice a certain target audience has special features with the personality that manifests itself in the different levels and the perception of spectral LED white light with a yellow tint. In addition, the researchers observed that there is not only attraction of the bright white light but also its particular shade of 3000K. After the experiment, it is expected that the shop was awarded a Sapphire as planned.