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The 4 New Attitudes of Young Chinese Women That Impact Their Lingerie Preferences
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For a long time, Chinese women turned to very specific product codes for their lingerie: super-padded bras with big laces and heavy details only sold by Chinese or Asian traditional lingerie brands like Aimer or Gujin. This made the market quite complicated and almost nonexistent for many international brands. For example, the French brand Princess Tam Tam set up a shop in Shanghai in and after struggling to seduce Chinese women, the shop closed down rapidly.